Privacy Policy

Last updated: April 2026

This Privacy Policy describes how Vilee LLC, doing business as PaintByNumber (“we,” “us,” or “our”), collects, uses, and shares your personal information when you visit or make a purchase from paintingbynumber.store (the “Site”).

1. Information We Collect

1.1 Information You Provide

When you place an order or create an account, we collect:

  • Name and contact information (email address, phone number)
  • Billing and shipping addresses
  • Payment information (credit card numbers are processed securely by our payment processors and never stored on our servers)
  • Order history and preferences
  • Photos you upload for custom paint-by-numbers orders
  • Communications you send to us (emails, contact form submissions)

1.2 Information Collected Automatically

When you browse the Site, we automatically collect:

  • Device information (browser type, operating system, IP address)
  • Browsing behavior (pages viewed, products browsed, time on site)
  • Referral source (how you found us)
  • Location data (country, region based on IP address)

2. How We Use Your Information

We use your personal information to:

  • Fulfill orders: Process payments, arrange shipping, send order confirmations and tracking information
  • Customer service: Respond to inquiries, process returns and refunds
  • Marketing: Send promotional emails (only with your consent), display relevant advertising
  • Improve our Site: Analyze browsing patterns, optimize user experience, troubleshoot issues
  • Fraud prevention: Screen orders for potential risk
  • Legal compliance: Meet tax, regulatory, and legal obligations

3. Cookies and Tracking Technologies

We use the following technologies:

  • Essential cookies: Required for site functionality (cart, checkout, login)
  • Analytics cookies: Google Analytics to understand site usage patterns
  • Marketing cookies: Google Ads, Facebook Pixel for targeted advertising
  • Performance cookies: Page load optimization and caching

You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.

4. Third-Party Service Providers

We share your information with trusted third parties who help us operate our business:

  • Payment processors: Stripe, PayPal (for secure payment processing)
  • Shipping carriers: USPS, international postal services (for order delivery)
  • Analytics: Google Analytics (for site performance analysis)
  • Advertising: Google Ads, Meta/Facebook (for marketing campaigns)
  • Email service: For order notifications and marketing communications

These providers only access your data as needed to perform their services and are bound by confidentiality obligations.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data
  • Portability: Request your data in a machine-readable format
  • Opt-out: Unsubscribe from marketing communications at any time
  • Restrict processing: Request that we limit how we use your data
  • Object: Object to processing of your data for certain purposes

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

6. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill your orders and provide customer service
  • Comply with legal and tax obligations (typically 7 years for financial records)
  • Resolve disputes and enforce our agreements

You may request deletion of your data at any time by contacting us.

7. Data Security

We protect your information using:

  • SSL/TLS encryption (256-bit) for all data transmission
  • PCI-compliant payment processing
  • Regular security audits and monitoring
  • Access controls limiting employee access to personal data

8. International Data Transfers

Your information may be transferred to and processed in the United States and other countries. By using our Site, you consent to this transfer. We ensure appropriate safeguards are in place to protect your data.

9. Children Privacy

Our Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

10. Do Not Track

We currently do not respond to Do Not Track browser signals. You can opt out of targeted advertising using the links in Section 11.

11. Opt-Out of Targeted Advertising

You can opt out of targeted advertising through:

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the Site after changes constitutes acceptance.

13. Contact Us

For privacy-related questions, data requests, or complaints:

Vilee LLC
364 E. Main Street, Suite 336
Middletown, DE 19709, United States
Email: [email protected]
Response time: Within 24 hours, Monday-Friday